Carla's Gluten Free Recipe Box Newsletter

January 12, 2016

 

Dear ,

As stated in my emails last week, due to my website getting hacked three times in the last year and half, the cost of maintaining it has skyrocketed. In addition, when they hack my site, they delete, redirect, or hide pages so that I receive less traffic from search engines and more. The lower amount of traffic resulted in less people clicking on ads, which resulted in less income. Yes. When you click on those ads the site owner gets about $0.05 and $0.58. per click. It all depends upon the ad. No one tells anyone this because Google can tell if people do it intentionally. If this occurs, Google will remove your ability to show ads on your site.

Yes. When you click on those ads the site owner gets about $0.05 and $0.58. per click. It all depends upon the ad. No one tells anyone this because Google can tell if people do it intentionally. If this occurs, Google will remove your ability to show ads on your site. Ads support websites. Without them, no one would be able to recoup their costs.

The website began to cost me more money than the ads were bringing in; therefore, I was going to quit. Plus, at 57 years old (and I have multiple sclerosis (MS) (not on disability), I was almost ready to quit. Then, I thought a paid membership would be something to try instead. I enjoy helping others. I threw in helping each person twice a year convert a recipe not on my site or figure out what they could make with tons of food allergies, etc. Many of you may not have an understanding of the cost of a website that receives a lot of traffic, but you can't purchase a $5.99 per month hosting plan for it. I have to have a dedicated server costing $135 per month, which does not come with the free maintenance as the inexpensive plans have. It needs a server manager.

Many of you may not have an understanding of the cost of a website that receives a lot of traffic. You can't purchase a $5.99 per month hosting plan for it. I have to have a dedicated server costing $135 per month, which does not come with the free maintenance as the inexpensive plans have. (That's just mind-boggling to me!) It needs a server manager. They cost about $100 per hour. It began to be more than I could handle alone. I am self-taught.

I have other costs: several domain names (.info, .net, .org, carlaspacher.com).I need to own them all to prevent anyone, from any country, duplicating my work and using my name. So, altogether, I own about five domain names. Each costing about $20 per year. (I have to pay an additional $10 per year for privacy fees to prevent my name and address being blasted all over the internet.)

I have to purchase $500 - $2,000 cameras; buy or make several backgrounds, surfaces, tiles, tables; paint, nails, dishes, cloth napkins, pot holders, and more. Plus, our grocery bill has doubled since starting the blog. I have to sometime throw out baked goods when I experiment. We even things we normally wouldn't so that I can helps someone with a food alllergy that I don't have. When my range looked a mess in photos, we purchased a new one. It was just getting out of hand.

My ads used to bring in about $1,000 per month on a good month. Once it was $1,500 which was during Xmas. However, now it's at about $500 per month and it just doesn't cut it.

So, I am making the commitment to give it another year. If enough people do not subscribe, I will have to bring back the ads as well. yesterday, enough people subscribed to support the site for one month. Now the subscription signups have stopped.

I received a few angry emails. So, I am trying to provide you all with the full picture.

Meanwhile, yesterday, some of you received the email about my one day sale, but received it late at night. The site ran into technical difficulty yesterday morning. Then, once it was sent out, my server sends them out a little at a time. You can't send thousands of emails at onve. In addition, I forgot to add a link in the "Join Today" image directing you to the membership page. Therefore, I am extending the sale through most of Thursday, January 12, 2016 at 10 pm PT.

A few people accused me of "cashing in" with the membership and my upcoming cookbook. Honestly, I didn't want to write the cookbook. I didn't offer it for sale to any publishing company because my body is not up for book tours. I plan on self-publishing. Publishing companies expect a lot of you. I was on TV once and that fulfilled my lifetime curiosity. It wasn't fun to me. It was nerve-racking and a lot of work to prepare a recipe three times to show how to make it, plus keep up with your other duties and obligations. The temperature was 103 degrees that day. I had to load, unload, load, and unload my car with all of the stuff I had to bring. I only wrote the cookbook because of multiple requests every year. It appears some people prefer to have recipes in a book than depend upon the Internet, which I can understand. When I hear the words, "Oh, please!" it's hard for me to say no. So,I began the journey, figuring how hare could it be if I use mainly the recipes on my site, which is what people were asking for. It's so much work, I don't know if I'll do it again, at least not self-publish. I still have to finish formatting the recipes and write a few chapters on tips. Managing 20 recipe testers was a three-month challenge, but that was fun working with so many people who were eager to learn. They all were astounded at how many recipes exceeded their expectations. I was thrilled. It was very validating. Then me and one of my recipe testers spent two months editing the recipes, and I've spent a month here and there starting to forma them. Now, I have to compare those to the original to ensure that during the copy and pasting nothing got lost.

I appreciate you reading this email. I hope that it gives you a better sense of my decision to charge for the recipes. I thought that if people wanted my cookbook which will probably costs over $19.99 for 20 new recipes that are not on my site, that charging $19.99 for over 1,200 recipes on my site was fair, and might bring in enough money to support the site.I appreciate the people who wrote to me thanking me for the opportunity to print out as many recipes as you wanted prior to my site going membership. If I hadn't, I would considered myself as "cashing in".

I alo appreciate the people who wrote to me thanking me for the opportunity to print out as many recipes as you wanted prior to my site going membership. If I hadn't, I would have considered that "cashing in". However, there's nothing wrong with making a profit at all. That's what America is all about and how we all survive.

A huge thank you goes to those of you who purchased a membership yesterday. You rock! The next 30 days of existence is because of you!

Here's to surviving well in 2016! 

 

MEMBERSHIP

SALE EXTENDED

THROUGH MOST OF THURSDAY

JANUARY 14, 2016

(PACIFIC TIME)

$12.99 (Regular: $19.99)

 (CLICK THE "JOIN TODAY" IMAGE TO SUBSCRIBE!

 

TODAY'S RECIPE:

Look for the egg-free, vegan version of my Copycat Betty Crocker Gluten Free Devil's Food Cake recipe. It should be posted sometime this afternoon.

 

Happy and healthy gluten-free cooking!

~ Carla

---

Let's Connect...

Learn more...

• Don't miss another recipe or article. Sign up for the RSS Feed to have every post delivered by email.

• New to the gluten-free diet? Check out the New? page.

• Need a gluten-free substitute? See the Substitutes page.

• Do you weigh your dry ingredients? Check out the Conversions page.

• Need more recipes? Visit the list of categories under Index.

• Was this newsletter forwarded to you? Subscribe to this newsletter by visiting any page on my website and click on the three white bars at the top of the left hand column. Then scroll down to sign up for my newsletter.

© All content and images copyrighted 2009 - 2015 Carla Spacher, Carla's Gluten Free Recipe Box, or their respective owners. All rights reserved.