Safeway, Inc. introduces their SimpleNutrition program. They have labeled their shelves with stickers which include: Gluten-free, Organic, Natural, Calorie Smart, Made with Whole Grains, Sodium Smart, etc., a total of 22 different nutrition and ingredient benefits.
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This news is all over the place in the gluten-free community, as well as major news outlets. One site’s author stated that Safeway even had a gluten-free banner in their new gluten-free isle. Just awesome! We’re talking and they’re listening!
The next time I go to my local Von’s I will report back. Stay tuned in!
I am shopping at Safeway today – will need to see if I can find! Will let you know!
I shopped at Safeway yesterday and loved the new labeling for gluten free products. It was easy to find things, the labels are so easy to spot and made shopping fun. I found many gluten free items that I have overlooked in the past because I was unaware that they were gluten free. I LOVE it!! I wish all stores would follow their lead!