Safeway, Inc. introduces their SimpleNutrition program. They have labeled their shelves with stickers which include: Gluten-free, Organic, Natural, Calorie Smart, Made with Whole Grains, Sodium Smart, etc., a total of 22 different nutrition and ingredient benefits.
This news is all over the place in the gluten-free community, as well as major news outlets. One site’s author stated that Safeway even had a gluten-free banner in their new gluten-free isle. Just awesome! We’re talking and they’re listening!
The next time I go to my local Von’s I will report back. Stay tuned in!