Safeway, Inc. introduces their SimpleNutrition program. They have labeled their shelves with stickers which include: Gluten-free, Organic, Natural, Calorie Smart, Made with Whole Grains, Sodium Smart, etc., a total of 22 different nutrition and ingredient benefits.
Safeway has been health conscious for quite some time. They have a few health and wellness brands such as such as OOrganics™ and Eating Right®. They recently launched a line of natural food products, Open Nature™. Safeway has also removed added trans fats from all of their private-label products. The thing I like best is that they private label milk is guaranteed to be free of growth hormones.
This news is all over the place in the gluten-free community, as well as major news outlets. One site’s author stated that Safeway even had a gluten-free banner in their new gluten-free isle. Just awesome! We’re talking and they’re listening!
The next time I go to my local Von’s I will report back. Stay tuned in!