Supervalu Rolls Out Gluten-Free Health and Wellness Program

SuperValu, drug and supermarket retailer, will be rolling out their new health and wellness program which addresses the gluten-free diet for those who have celiac disease, gluten intolerance, gluten sensitivity, as well as other diseases and conditions. Their supermarkets rolling out the program will include Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s/Star Market and Shoppers Food & Pharmacy. Lucky, Shop-n-Save, and Save-A-Lot were not mentioned.

Naturally Gluten-Free Cart

Over the last twelve months, SuperValu expanded its nutrition-labeling program, Nutrition iQ, which consists of color-coded shelf tags.

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On June 28, 2011, SuperValu announced  that customers with gluten sensitivity or celiac disease will be able to take advantage of their informative diet management program throughout all their supermarkets.

In phases, the program will be rolled over the next three months by their registered dietitians. They will begin labeling product shelves, isles, etc. in select stores.

What really grabbed my attention is that they are availing us all to the use of their customer service department to either acquire an extensive list of gluten-free products, ask our gluten-free questions, obtain recipes, snack and meal solutions!

As most of you know, 1 in 133 people have celiac disease, but 97% do not know they have it. SuperValu’s goal is to not only help people manage their condition, but to┬áencourage undiagnosed individuals to seek medical advice. All said, this is big win for celiac disease and gluten-free diet awareness!

You will find gluten-free product lists below for each of SuperValu’s supermarkets:

Acme Markets Gluten-Free Product List

Albertson’s Southern California Gluten-Free Products List

Alberton’s California and Nevada Gluten-Free Products List

Albertson’s ID, MT, OR, UT, WA, WY Gluten-Free Products List

Cub Foods Gluten-Free Products

Farm Fresh Gluten-Free Products

Hornbacher’s Gluten-Free Products

Jewel-Osco Gluten-Free Products

Shaw’s Gluten-Free Products

 

References:

http://www.chaindrugreview.com/front-page/newsbreaks/supervalu-plans-glutenfree-program

Photo Credit:┬áCopyright┬á┬ę┬á123RF Stock Photos

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